This press release was originally published in blooloop & in park magazine.
Montréal, QC – September 18th 2025 – Connect&GO, the leading provider of Attraction Management Systems, today announced the general availability of its AI-powered Dynamic Pricing solution for parks and attractions worldwide. After months of successful beta testing, the feature is now open to all current and future Connect&GO customers.
To encourage adoption, all implementation fees will be waived for a limited time, making it easier than ever for operators to get started with Connect&GO’s DynamicPricing powered by AI.
Connect&GO’s Dynamic Pricing was developed fully in-house and hand-in-hand with operators. With no external integrations or patchwork required, everything is managed in one place:ticketing, e-commerce, insights, and pricing. Operators get a single, seamless environment where pricing strategy is part of their daily workflow—not an extra tool to wrestle with.
Operators can now turn unpredictable days into predictive revenue, without giving up control
Fair Prices, SmarterRevenue
Dynamic pricing for attractions only works if guests feel it’s fair. Connect&GO’s system applies subtle, transparent shifts that respect price sensitivity while rewarding guests who plan ahead.
Operator instincts, amplified
Unlike rigid models that force operators into one-size-fits-all strategies,Connect&GO’s AI doesn’t override expertise — it learns from it. Built directly into Connect&GO’s all-in-one platform, Dynamic Pricing uses predictive AI models trained on each park’s historical attendance, weather forecasts, and sales data to help operators optimize ticket revenue, balance crowd levels, and stay resilient in the face of unpredictable conditions.
A unique“pricing management” feature works like a manual handbrake and lets operators override the AI instantly when conditions change. Beyond that, operators setthe guardrails, fine-tune as needed, and always keep the final say — with AI asa co-pilot, not a replacement.
Revenue You Can Count On
Early adopters have already seen what happens when subtle adjustments add up: parks reported an average 14% increase in revenue compared to last year. An average ticket price increase of 4% stacked into the equivalent of an entire extra month of peak-season sales — all without adding strain to operations or breaking guest trust.
Clearer Cash Flow &Operations
Guests are now purchasing tickets nearly two days earlier on average.Dynamic pricing isn’t just about raising prices on peak days — it’s also about lowering them when it makes sense. By offering more attractive prices for advance purchases or for quieter days, operators encourage guests to book earlier and spread out their visits. The result is predictable attendance, reliable foresight into demand, steadier cash flow, and the confidence to staff smarter and prepare facilities with fewer surprises.
Real Parks, Real Results
At a park in France, guests shifted to booking earlier — securing better pricing in advance while helping the park smooth demand.
At a waterpark in North America, the override feature , which works like a handbrake to override the AI, made on-the-spot adjustments effortless, allowing the operator to remain in control of their pricing strategy at all times.
And at a park in the UK, activating dynamic pricing drove a 44% increase in ticket revenue over just four weeks, proving how small pricing shifts can deliver outsized returns.
Hands-On Onboarding &Ongoing Support
Every rollout includes dedicated training and support. From onboarding workshops to best-practice recommendations drawn fromparks across Europe and North America, operators gain the confidence to useDynamic Pricing strategically from day one.
“Dynamic Pricing shouldn’t feel like a risk—it should feel like a superpower,” said DominicGagnon, CEO and Co-Founder of Connect&GO. “Because our roadmap is driven by customer feedback, every feature, from the AI predictor to the override function, was built with operators’ real challenges in mind. To us, customer-led growth means customer-led innovation.”
Moving Beyond SurvivalMode
With unpredictable weather and shifting demand, many operators are stuck firefighting. Connect&GO helps them move from reaction to strategy — securing tomorrow’s revenue while keeping today’s guests happy.
About Connect&GO
Connect&GO is a global leader in AttractionManagement Systems (AMS), offering integrated solutions that power ticketing, access control, cashless payments, dynamic pricing, and more. Designed by industry veterans and backed by a team that thrives in delivering technologyfor high-stakes events and high-traffic venues, Connect&GO helps attractions streamline operations, optimize revenue, and deliver legendary guest experiences.
Press contact
Sarah Jampen AlmazanB
Brand & Event Specialist
Connect&GOmarketing@connectngo.com
514-653-6106
