Montréal, QC – May 2025— Connect&GO, a leading provider of integrated technology for attractions, is proud to unveil its new brand identity—a refreshed look and voice that reflect the company’s deep commitment to the operators who bring joy, energy, and magic to guests around the world.
This rebrand marks the retirement of the “Konnect” platform name and all other secondary product brands, uniting the company’s full suite of solutions under one clear and powerful banner: Connect&GO.
“Our technology has evolved into a fully integrated Attraction Management System—built from the ground up for the attractions industry and only the attractions industry,” says Dominic Gagnon, CEO of Connect&GO. “It was time for our brand to catch up. This new identity isn’t a shift in direction—it’s a reflection of who we already are: a trusted, energetic partner helping operators succeed on their highest-stakes days.”
Built for the Industry. Inspired by Its People.
From theme parks to waterparks, zoos and cultural attractions, Connect&GO’s all-in-one Attraction Management System powers every part of the guest journey—from ticketing and access control to e-commerce, dynamic pricing, and real-time reporting. And now, the brand that delivers it all reflects the same clarity and momentum.
The software market is filled with tech jargon and corporate formality. But the people who work in this industry? They’re anything but that. Nobody gets into attractions to "operationalize efficiency." They do it because they love wave pools, fast rides, red pandas—and making people smile. This new voice celebrates that spirit: passionate, imaginative, and guest-obsessed.
Attraction operators don’t join this industry to “operationalize efficiency.” They join because they love wave pools, fast rides, red pandas—and the joy of making people smile. This new voice reflects that passion. It speaks like the people behind the platform: passionate, imaginative, and energetic.
A New Symbol of Motion and Meaning
Connect&GO’s new logo was inspired by the constant movement that defines an attraction: the rush of a roller coaster, the swirl of a crowd, the real-time flow of data through a park.
Depending on where you see it, the emblem might look like a guest making their way through your gates, a burst of energy at ride launch, or the seamless rhythm of your operations at peak hour..
The refreshed brand identity reflects what Connect&GO has always believed: technology should support the flow of fun, not interrupt it.
Always Customer-Led. Never Cookie-Cutter.
This rebrand doesn’t mark a change in direction—it’s the natural outcome of years spent listening closely to operators. From onsite launches to customer advisory boards, Connect&GO’s product evolution has always been shaped by those on the ground, doing the work.
“The attraction industry has always been about storytelling,” says Gagnon. “This is our way of saying—we hear you, we see you, and we’re building with you, not just for you.”
One Brand. One Platform. One Purpose.
You can now explore the updated identity at connectngo.com, where the new look is progressively rolling out across all materials, tools, and experiences.
The brand look is different, but the brand promise is the same: To help operators shine—especially on the sunniest, most high-traffic days of the season.
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