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Connect&GO Announces Industry-First AI-Powered Dynamic Pricing Built With Operators, for Operators

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This article was originally published by Blooloop on April 9, 2025, as part of their industry coverage on innovation in attractions technology. We're republishing it here to share how Connect&GO is driving real-time revenue growth with AI-powered dynamic pricing.

In a move that puts power back in the hands of attraction operators,Connect&GO has started beta testing the industry’s first-ever AI-Powered Dynamic Pricing system — designed not just for operators, but with them.

“This tool was built in the trenches, with the people who run parks,” says Dominic Gagnon, CEO and Co-Founder of Connect&GO. “We didn’t want toslap AI on top of an existing system. We wanted to solve real-world problems.This is about giving operators their day back, so they can lead their teams, delight their guests, and run world-class attractions without being chained to adesk.”

Dynamic Pricing That Works Where You Work

Connect&GO’s AI-powered pricing engine is built right into the same platform that already runs your entire attraction. No third-party tools, no extra integrations, and no mystery errors.

Too often, dynamic pricing is a disconnected add-on that causes delays,breaks without warning, and costs more than it should. Connect&GO solvesthat with a fully integrated solution, supported by the same trusted customer success team you already count on.

That means a faster setup, fewer mistakes, and a smoother experience for your team and your guests.

Smart Pricing Meets Human Control

Unlike traditional dynamic pricing systems, Connect&GO’s approach includes a price management interface that allows operators to override the AI pricing at any time. This ensures the perfect balance between automation and control, empowering teams to adapt tospecial circumstances, or a special event.

“We designed this with operators who’ve been burned by rigid systems in mind,” explains Gagnon. “Flexibility, transparency, and operator control were non-negotiables from day one.”

Built for the fast-paced world you operate in

Attractions don’t run in a vacuum. They run in the rain, under heatwave, during spring break rushes, and unexpected slowdowns. That’s why traditional pricing models fall short: they can’t keep up with the real-world conditions operators face every day.

Connect&GO’s AI-powered pricing engine is trained using your park’s own data. It learns from two years of historical attendance, ticket pricing,and purchase patterns to understand the unique rhythm of your operation.Whether your crowds surge during a heatwave or dip on cloudy weekdays, the AI knows how to respond—because it’s learned from your history.

This isn’t shared intelligence. Your model is yours alone. Your data stays private, never used to train other parks’ systems.

Whether you're gearing up for a packed long weekend or adapting tosudden shifts in demand, Connect&GO gives you dynamic pricing that’s responsive, reliable, and always working in sync with your attraction.

AboutConnect&GO

Connect&GO is a global leader in Attraction Management Systems. Powered by a team where tech talent meets attraction industry expertise, the company brings cutting-edge innovation to theme parks, waterparks, zoos, museums, and recreational centers. Connect&GO is on a mission to help operators deliver magical guest experiences, without the tech headaches.

For media enquiries, contact:

Sarah Jampen Almazan
Brand & Events Specialist
marketing@connectngo.com
514-653-6106

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