At Connect&GO, we love when creative brilliance meets operational innovation—and Hattiesburg Zoo is the perfect example of just that. Known for delighting visitors with wildly imaginative events like Sloth-a-Thons and Zoo Boo!, this Mississippi gem draws crowds from all corners of the state. Behind the scenes, they’re just as bold—with a passionate team that isn’t afraid to modernize in ways that elevate the guest experience from memorable to magical.
That’s why we were thrilled to chat to inpark magazine about the Zoo’s latest tech leap. Our own Stéphanie Dionne, who worked closely with the Hattiesburg team throughout their implementation, shared insights into how their operational vision came to life with our Attraction Management System. The result? A story of collaboration, creativity, and the kind of tech that helps the wild run smooth.
📰 This article was originally published in InPark Magazine, written by Andrew Friedenthal.
Hattiesburg Zoo Modernizes Operations with New, Customized Platform from Connect&GO
by Andrew Friedenthal
Integrated software solutions and customer-centric culture
Integrated attractions technology company Connect&GO has built their success on delivering innovative software solutions with a unique, customer-focused methodology that places each client at the center of a totally individualized process.
“We don’t see ourselves as just a tech provider—we see ourselves as part of the guest experience,” says CEO Dominic Gagnon. “Like our clients, we’re in the business of relationships. Attraction operators focus on creating unforgettable moments for their guests, and we bring that same mindset to our work with them. That shared focus on people over platforms is what sets us apart.”
One way the company implements this philosophy is by assigning a dedicated Customer Success Manager who shepherds each client through the entire implementation cycle—from assessing needs to launching and maintaining their software. Connect&GO also recently launched a Customer Advisory Board, a space where clients can share knowledge and challenges to help shape future solutions.
Hattiesburg Zoo’s New Attraction Management System
A case-in-point: Hattiesburg Zoo in Hattiesburg, Mississippi. The facility is a multi-gated attraction, combining zoo environments, family rides, a high-ropes adventure course, and the waterpark Serengeti Springs. Now celebrating their 75th anniversary, the zoo partnered with Connect&GO to help modernize their operations.
They selected Connect&GO’s modular Attraction Management System, designed to unify guest-facing and backend touchpoints for a seamless experience across the entire property.
“The successful rollout at Hattiesburg Zoo and Serengeti Springs shows how technology, when designed hand-in-hand with those on the front lines, can create unforgettable guest experiences while giving teams the control, clarity, and confidence they need to thrive,” says Stéphanie Dionne, a Connect&GO Customer Success Manager.
Customizing the Platform to Fit the Park
Stéphanie was on-site during the implementation phase, working closely with Demetric Kelly, Director of Guest Services and Retail, and Salem Bunkheila, Director of Operations. The collaboration began with weekly virtual check-ins where needs were translated into tailored platform features.
“Demetric and Salem are very detail-oriented. They are both very proud of their park and facility. We wanted to deliver a system that would enhance that pride,” says Dionne.
Even post-launch, Connect&GO stays involved. The success manager maps out future goals with the client and ensures the platform adapts as needs evolve.
What’s Inside the Platform?
🦒 Attraction Management System Highlights:
- Cashless payments with pre-loaded funds
- Interactive park map for real-time reservations
- Virtual wallet that stores tickets, entitlements, and payment info in one QR or RFID wristband
- Personalized e-commerce tools for loyalty and upselling
- Advanced access control for general entry and premium experiences
- Centralized reporting with real-time dashboards to inform smarter business decisions
The Customer Advisory Board
Demetric Kelly now serves as a member of Connect&GO’s Customer Advisory Board—a collaborative space for industry peers across North America and Europe to share challenges and wins.
“We wanted to give clients a space to talk about their challenges and wins, and to connect in a low-stress, virtual environment,” Dionne says.
A Final Thought
“Just as the client is at the center of our business, we think Connect&GO is central to the entire attraction experience—for both operators and guests,” says Dionne.
To learn more about Connect&GO’s Attraction Management System or the Hattiesburg Zoo, visit:
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