🔗 Originally published in InPark Magazine
Connect&GO’s E-Commerce Platform Delivers Nearly 2X Industry Average Conversion Rates
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MONTREAL, July 29 2025
Connect&GO, the Attraction Management System (AMS) powering seamless visitor journeys, is announcing that its optimized e-commerce platform is now delivering conversion rates nearly double the North American industry average for ticketing platforms in the attractions industry.
Based on recent benchmarks, most North American ticketing platforms that cater to businesses in the Leisure category convert between 2–4% of visitors into buyers. Attractions using Connect&GO’s platform however, are now averaging well above that. Average conversion rates across all clients are averaging 5.73% while e-com dominant parks are seeing conversion rates of 6.89%.
One client’s conversion rate went from 5,41% to 7.67% over a one-year period, while another top-performing client reaching a conversion rate of 9.01%.
“With nearly twice the conversion rate of the industry standard, our e-commerce platform is built to do one thing really well: turn visitors into checkouts,” says Dominic Gagnon, CEO of Connect&GO. “This is the result of listening to our customers, understanding their business, and continuously improving based on real-world feedback. That’s what customer-led growth looks like.”
Small Tweaks. Big Impact.
The improved results stem from a series of focused product updates that made the guest journey faster, smoother, and more intuitive. While some of these may seem minor, the effect has been anything but.
“We’ve seen our average transaction value increase, thanks to the intuitive web store design and smart use of upsell pop-ups. Prompts to add meal tokens or cabana rentals during checkout have made it easy for guests to spend more, and it’s had a real impact on our bottom line.” says Mandy Morris, COO of Splash Kingdom Waterparks.
Key enhancements to the Connect&GO e-commerce flow include:
• Visitors are required to do 30% less scrolling.
• Clicks to purchase have been reduced by 33%
• Guests choose tickets first, then select visit dates—mirroring how most actually plan
• Smarter bundle logic that dynamically updates date options
• A new calendar view showing real-time pricing per day
• An integrated cart timer that locks in pricing and encourages faster decisions
These changes were led by Connect&GO’s Product team, guided by one goal: making technology that works for the attractions and their guests.
“We obsess over product performance that drives real business results,” explains Marc André Dubé, VP of Product at Connect&GO. “The updates we’ve made—faster paths to purchase, smarter UX, urgency cues—they weren’t just guesses. They came directly from operator feedback and real user behaviour.”
Not Just Clicks—Growth That Scales
Behind every percentage point of conversion gain is a bigger story: one of partnership. At Connect&GO, we know real growth doesn’t come from technology alone—it comes from how that technology is supported, understood, and fully activated.
That’s why we pair our powerful e-commerce tools with a holistic, operator-first support model. Whether it’s launching campaigns through our Growth Acceleration Program, refining checkout flows with data-driven insights, we invest deeply in our clients’ success.
“Conversion rate growth like this doesn’t just happen—it’s the result of product innovation paired with meaningful support,” says Dominic Gagnon, CEO of Connect&GO. “We believe operators should never have to fight their software. When our clients succeed, we succeed.”
By empowering operators with both the tools and the know-how to optimize their guest journey, we help turn high-traffic seasons into high-performing seasons. More tickets sold. Fewer abandoned carts. Stronger revenue. And most importantly: teams that feel supported, confident, and in control.
Benchmarking Progress: How We Measure Conversion Success
To benchmark Connect&GO’s ecommerce performance, we referenced recent industry studies from AudienceView, and Invesp. These sources report that North American leisure and attraction websites typically convert between 2–4% of visitors into ticket buyers, with 3.56% often cited as a general e-commerce average. Our internal conversion data measures the percentage of sessions on Connect&GO’s e-commerce checkout flow that result in completed purchase. Within that flow, we’re seeing conversion rates nearing 6%, nearly double the cited industry averages.
About Connect&GO
Connect&GO’s Attraction Management System powers the world’s attractions with technology that’s guest-focused, operator-friendly, and revenue-driven. With deep roots in live events, and a relentless focus on customer-led innovation, Connect&GO helps venues turn operational chaos into seamless guest experiences.
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