A Fresh Face for a Fierce Challenger: Inside the Radical Rebrand of Connect&GO
Our co-founder and CEO Dominic Gagnon says it best:
“Most people think branding is just colours and a logo. But it’s the essence of who you are. It’s the message, the tone, and the personality of your brand.”
In 2025, Connect&GO unveiled a new brand—not to chase trends, but to send a signal:
We’re here to make joy easier, operations smoother, and change less terrifying in an industry where too many operators have been burned by tech that promised the world and delivered chaos.
Dismantling the Fear of Change
If there’s one thing we’ve learned in the attraction space, it’s this: switching tech is terrifying.
“So many operators have been promised the moon and delivered a mess,” Dominic explains. “Our new brand needs to disarm that fear. It needs to say: we’re credible, we’re human, and we’re here to make your life easier.”
Operators have good reason to hesitate. Many have been burned by B2B vendors who overpromise, underdeliver, and vanish when support is needed most. Migrating systems can be chaotic, and legacy tech has trained operators and their teams to expect disappointment and trauma.
We built the Connect&GO brand to say: that’s not us.
We’re here to earn trust. To show up. And to make operators feel something rare in this space—relief.
As one French client put it: “This is the first time my team actually enjoys working with a ticketing company.”
That kind of joy isn’t just nice to have. It’s a competitive advantage.
The Rigidity of Legacy Tech
The attraction industry has long been dominated by legacy tech providers—software that’s bloated, slow to evolve, and indifferent to the people using it.
“There are players in this space who haven’t changed in 20 years. They’ve taken their clients for granted,” Dominic says. “They don’t listen. They don’t evolve. They’re not partners—they’re just providers.”
Meanwhile, operators are left to bend their workflows around systems that don’t fit. Feedback goes unheard. Innovation stalls. The tech may be functional, but it’s not flexible—and it certainly doesn’t reflect the energy and excitement of the attractions industry.
That’s where Connect&GO is different.
Our rebrand reflects not just our evolution, but the reality of our clients: Attractions are alive. Dynamic. Constantly in motion. Our new identity moves with them.
The Problem with SaaS? Too Much Ego.
“Most SaaS brands are selfish,” Dominic says. “They build for themselves, not for their clients. Their brands speak to no one but other tech people.”
SaaS culture is full of jargon, dashboards, and features for features’ sake. It often forgets the human side of technology—the operators who have to run a park on a Saturday in July, with real guests, real pressure, and no time for complicated tools.
We’re not here to be another faceless platform. We’re here to be your tech-savvy sidekick.
“Our biggest differentiator isn’t the tech. It’s our people,” says Dominic. “Our Customer Success Managers, our support team—they’re why clients want to grow with us.”
Customer-Led Growth: The Hill We’ll Die On
This rebrand is the visual expression of a philosophy we’ve had for years: customer-led growth.
“That’s the hill I’ll die on,” says Dominic. “We’re obsessed with making our clients happy. Sometimes that means saying no to flashy deals if it risks long-term trust.”
Where others chase logos, we prioritize loyalty. Where others build in a vacuum, we co-create with operators. Where others promise “custom solutions,” we build flexible systems—designed with real-world use in mind.
This isn’t the kind of growth most SaaS companies pursue. It’s slower, more intentional—and it works.
A Brand That Belongs in Attractions
This industry is powered by passion. Operators aren’t just managing logistics—they’re creating magical memories, turning chaos into joy, and running entire ecosystems with precision and heart.
Now, finally, our brand reflects that energy.
“Our new brand is flexible. Fun. It finally looks like the industry we’re in,” says Dominic. “When people see the new Connect&GO, we want them to smile.”
We’re not just a “better” SaaS. We’re the one that fits, that listens, and that feels right to this industry.
Why This Rebrand Matters
This wasn’t just a facelift. It was a full-body transformation—one that:
- Reflects our radical pivot from event tech to fully integrated Attraction Management Systems
- Communicates trust in a skeptical, trauma-shaped market
- Embraces joy as a strategic differentiator
- Backs up our philosophy of customer-led growth
- Shows that we’re not another software vendor—we’re part of the attraction story
“We don’t want to just be seen as a better solution,” Dominic says. “We want to be seen as the future of this industry.”
And with a brand that finally feels the part—we’re ready to take that future head-on.
What We're Taking With Us
The rebrand marks a bold new chapter—but our past is still part of the story.
We started in the world of RFID wearables for large-scale and high-stakes events, powering real-world moments where tech had to perform flawlessly. That gave us more than credibility—it gave us swagger, urgency, and a deep respect for live experiences.
“This wasn’t a project. It was a business. It was going to be called Connect&GO. And we were going to conquer the world.”
— Dominic Gagnon, Co-Founder & CEO
That spirit still drives us. We’re still risk takers and we still believers in fandoms, crowds, and live experience. We’re still building tech that makes unforgettable moments better.
Dominic and Connect&GO co-founder Anthony Palermo haven’t lost their instinct for storytelling and showmanship. It’s in the company’s DNA. And now, with a brand that reflects it, we’re telling a new story—with the same energy.
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About Dominic Gagnon
Dominic Gagnon is the co-founder and CEO of Connect&GO—but first and foremost, he’s a storyteller. Whether pitching bold ideas or building companies, Dom leads with narrative, vision, and emotion. He doesn’t just launch products—he crafts movements. With roots in communication, a background in high-stakes events, and a passion for tech that sparks real-world magic, Dominic continues to shape Connect&GO with the same energy that started it all: bold ideas, fast moves, and stories worth telling.
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